How to Increase Customer Value for Yoga Businesses

How to Increase Customer Value for Yoga Businesses

When you take your passion for Yoga into a career, profitability is a clear key factor to sustaining your business. Yoga as an industry has grown for many adopters to create a practice of their own. Competition is high, however, consumer demand can still be leveraged to your business by increasing your customer value.

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Here are some strategies to increase customer value for your yoga business:

What’s your value?

There are two simple ways you can earn value from your consumer in the yoga business. One comes from your internal and external efforts.

Let’s begin with the internal efforts. With a range of Yoga practices, you can choose to stick with the traditional style of your practice of choice or you can personalize the experience for your clients. The value that your students will find from your class is when their experiences meet their needs. To guarantee a profitable return is when their experience exceeds their expectations and differentiation of your practice are performed within the spread of participation. For example, in regard to class dynamics, offering something new for returning students to try while still perfecting the previously introduced practice will generate interest to continue. To exceed the experiences for beginners, you will need to not only engage their trial into Yoga but also take this chance as an opportunity. Check-in to their progress and follow-up to create a connection for a returning visit, as well as simple encouragement while easing into the poses during an attempt.

As for the external effort, it is creating a value perception of your business to your potential students. This will be based on your pricing strategy and marketing efforts. Value is created through two important marketing strategies, differentiating from competitors and positioning your brand. For Individual interested in taking classes, they will research their options. The deciding factor for your students can be based on reviews of quality experiences from your past students and the pricing of your class. With a highly competitive market such as yoga, pricing can be a factor to leverage. Managing discounts will entice interest in partaking your class.

Take advantage of the current workout trend.

Working out is trending. The media is notorious for affecting the body image of an individual. However, the current trend has moved into motivation for the health and fitness lifestyle. Where eating healthy and exercising is on the dominant feed of the main social channels such as; Instagram, Snapchat, and Facebook. This is where your yoga business comes in and take that trending demand to becoming an available source where people can sign up and participate. Take your business and time to get social. Social media is where you can engage interested individuals to know your get to know your brand and business. Pose and post it, take your favorite yoga pose and show it to your followers. Engage through simply commenting, reposting, take your business up the social ladder and be seen. Place your contact information and website on all your accounts to create a consistent flow of your online presence. 

Think about your product line extensions.

Yoga product line extension

Fitness apparel has grown to become an everyday comfort wear for many people. Take this opportunity to place your brand on your workout gear: Yoga pants, shirts, mats. Many people come in and out of your studio. The accessibility to consumer behavior is one of the driving factors of a purchase. Take advantage of the free publicity you’ll get with on top of the profits you’ll earn with your workout products. The product line extension will create a tangible reminder as word-of-mouth referrals can be the most effective in conversions

With this current economy, the fitness industry has room for the yoga industry to grow. Execution is key, but communicating value to your potential students is the appeal factor that differentiates your yoga business from the competition.

Verlocal is here to answer your questions regarding the growth or start of your yoga business, contact us at for a free consultation. To learn more ways your can increase the customer value to you yoga business, see the list of features VerlocalPro has successfully implemented to local yoga businesses.