Marketers often struggle with getting the results needed to justify their budget. For this reason, you should design every campaign to maximize your return on investment. Of course, to do this, you need to know how.
Decide today that you will not be one of the many marketers who fail to define their audiences and choose the wrong tactics. Instead, create results-oriented marketing campaigns by investing time and effort in market research and planning.
Additionally, after knowing what you want to achieve and whom you want to reach, you can improve your results by adjusting your tactics. The following tips will help you learn how to create a results-oriented marketing campaign that delivers the results that you deserve.
Your marketing plan defines what activities you will use to connect your brand with prospective customers. In that sense, you can think of your plan as being a master strategy that will help you stay focused as you work.
Every campaign functions within the scope of your marketing plan and should, therefore, contribute to your overarching goals. Every time you create a campaign, you attempt to achieve a specific goal that contributes to the overarching goals of your firm.
With this in mind, your campaigns should directly address your target market and acknowledge their communication preferences while working towards precisely defined objectives. Also, make sure you define the duration of your campaign and how you will measure success.
FOCUS ON YOUR AUDIENCE
Your results-oriented marketing campaign should be designed to meet the particular needs and interests of your audience. Such targeting can supply you with desirable results more quickly than if you used a one-size-fits-all approach.
Although creating a custom message for each one of your prospects is impractical, you can improve your focus by segmenting your audience. This involves defining the characteristics of your ideal customers and creating custom messages for each one. When you do this, your message will more closely resonate with a larger percent of the people that comprise your audience.
Additionally, you should define every step of your marketing funnel and publish content that addresses the questions and concerns that shoppers will have at each step. Finally, improve your focus by reviewing the performance of past campaigns. Afterward, you can emphasize effective tactics and avoid wasting time on those that failed to get results.
CHOOSE YOUR COMMUNICATION CHANNELS
You can increase the efficiency of your marketing campaigns by learning how people in your target market communicate and choosing their preferred channels. After all, what good do you accomplish by sending messages via channels that will never reach your audience?
You need to know where audience members live, work, play and travel. You also need to know whether they prefer printed materials such as magazines and newspapers or if they depend on their smartphones. Again, the quality of your market research will affect your choice of communication channels.
In the end, you will get better results by targeting a few effective channels than you could ever get by attempting to use all available communication methods. Additionally, by narrowing your focus you save time, effort and money.
ESTABLISH THE TIMELINE
A haphazard approach to marketing can easily lead to failure. Planning can help you get better marketing results. After all, when you know what you need to do at any given time, you will stay focused on your goals and avoid wasting time.
You can include as many details as you want in your plan. Just remember that simply writing things down will do a lot to keep your campaign on track. You can further improve the performance of your campaign by coordinating your activities with the availability of financial and human resources.
Include basic information such as the start and stop dates of your campaign in your timeline. Additionally, schedule incremental activities on your calendar, so you can don’t forget about anything.
TRACK YOUR RESULTS
Based on the preferences of your audience, certain types of content such as video and infographics may perform differently than text or static images. By using digital tools to monitor interactions between your brand and prospects, you will find more opportunities to engage with your audience.
In addition, you and your team will have centralized access to essential information that can help facilitate the automation of routine tasks and optimize your campaign in real time.
For example, if your goal is building your mailing list, monitor the number of new email subscribers generated by your campaign. Similarly, if your goal is website conversion, you might want to keep an eye on click-through rates.
By following the above tips, you can create a results-oriented marketing campaign that contributes to your overarching strategy and helps you achieve your business goals. From the moment you set your objectives through real-time optimization you are in control, so get started now.
Author bio: Ashley Wilson is a freelance writer interested in business, marketing, and tech topics. She has been known to reference Harry Potter quotes in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. Connect with Ashley via Twitter.