Guest Blogger

How to Streamline Organic Search Through SEO

For small businesses and freelancers just starting out, SEO is the scariest set of three letters that ever graced the Earth (well, maybe the second scariest after VAT). SEO, what it is, how to do it, what is it supposed to do for you: these are all questions that everyone thinking about e-commerce nowadays has asked themselves. And the answers are often confusing. The only thing everyone seems to agree is that SEO is very important.

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It hasn’t always been like this. During the Internet’s salad days SEO used to be a quite straightforward. People soon figured what were the main factors to get to the top of Google organic results: keywords and links. And so, people used and abused the system, using it to get their sites to the top regardless of content and quality. Google soon got fed up and said, “no more.” Enter Penguin, Panda and Hummingbird, the updates to Google’s sorting algorithm that to this day haunt SEO experts all around the world. These updates started punishing those that abused the system buying links from other sites and abusing keywords, pushing their sites to the bottom of their search results.

Google algorithm has gotten so complicated, and sometimes so punishing, many are timid to use traditional SEO techniques at all. There’s a fair amount of guesswork and even superstition. Self-proclaimed SEO gurus sell themselves as modern day alchemists. They’d have you believe SEO is magic.

However, at its heart, there’s nothing arcane or obscure about SEO. It’s not high tech. It’s not witchcraft. The core foundation of how to get good Google organic results is today the same it has always been:

Content. That’s the secret.

It’s simple, and yet it’s still the most effective way to get to the top. Relevant, quality content. Providing value to the customer. Old-fashioned tenets, yes, but they’re guaranteed to shoot you up Google’s PageRank.

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Good content, however, is not easy to come by. Luckily, there are plenty of tools online devoted to make it easier for small companies. Sites like Market Domination Media help you craft relevant, SEO friendly content, design an adequate website and prepare a sound marketing strategy.

It’s also very important to publish new content regularly. Google loves fresh content. Make sure to keep your website or blog up to date, making regular publications with information of interest to your target clientage. A quick and easy hack in this regard is to freshen up old content. Change the date of publishing of your copy to a more recent date and Google will already look kindly on your website.

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You should also make sure your customers have no problem navigating your website. Keep in mind that most people nowadays prefer to use their phones to check Internet sites than a computer. Google’s sorting algorithm is known to rank mobile-friendly websites higher than the rest.  Make sure that your website is optimized for mobile devices. Small details like these are crucial for your success in the organic search result page.

It’s also vital to be mindful of social media. Have a profile on all the main platforms – Facebook, LinkedIn and especially Google+. On this topic, one of the most frequent SEO mistakes to avoid is having inconsistent info on your different profile. Make sure to keep updated every change in phone number, address, company name, etc. Consistency is key to get recognized by search engines as a single entity.

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That said, don’t forget the old-fashioned essentials of SEO: keywords and links. Yes, lately has become quite punishing lately, but only to those who cheat. High-quality links still play an important role in SEO. The key is not going for the spammy strategies so popular just a few years ago. Instead, go for quality over quantity: shoot for links on respected websites. Guest blogging is a very popular way to build links these days, as is infographic distribution.

The same principle of quality over quantity applies to keywords. The days of stuffing your content with non-relevant, overly general keywords that send useless traffic to your website are over. To avoid getting punished by Google’s algorithms, make sure you use targeted keywords that are relevant to your business. Be as specific as you can. If, for example, you own a home improvement company in Dallas, don’t use the general keyword “home improvement.” Instead, you want something more precise, like “Dallas home improvement.” This will send you the kind of traffic that is specifically looking for you, therefore raising your overall SEO performance.

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You might think that even having this in mind, you still don’t know how to craft good content. However, there’s no excuse in the Internet age: there are plenty of tools and sites, like Five Technology, that can help you optimize your content and bring the tech-savviness your business needs.

These are the basics of modern SEO practice. OF course, there’s much more to it, but following these guidelines you’re guaranteed to get a competent organic search position for your website.


Author Bio:

Rachel Summers has been a social media manager for seven years, working for a variety of companies, both big and small, including Top Canadian Writers, a leading custom writing service. In her free time, Rachel also helps and advices a variety of small and start-up businesses on their social media strategies.

Six eCommerce Hacks for Small Business Owners

With the world getting more and more technologically advanced, traditional means of commerce have upgraded and have evolved far beyond from where it was a decade ago. Now, buying and selling are done at the tips of the fingers. Everything is just found online, even items that you never have thought to exist, like bacon toothpaste (weird, right?). If you are a business owner, and you would like to do business the easy way, there are plenty of growth hacks for your business. And unlike the more sinister “hacking” that we commonly know, e-commerce hacks are actually good. These are innovative and unique marketing strategies that causes fast profit for your business. Now this is the kind of hacks that we all want to learn!

Data analytics

Today’s digital marketing is much better than traditional marketing methods. Now, it is already possible to analyse data from an ongoing campaign in real time. Data from any digital campaign can be gathered before, during, and after its run time. You will be able to check who is visiting your ad, when they visited, and how long they stayed. It is even possible to see where they are from physically, and which device they are using while logged to your campaign. Now, it is easier to gather information about which target group you are attracting and which strategies you are using are working to bring them in.

Blogs

Blogs have a personal touch to anyone who follows them. Most blogs chronicle relatable contents that allow for interaction with the followers. Your blog should also have that. Potential clients often are sensitive to blatant advertising when it is literally shoved in their faces when they browse online. Your blog can help you convert followers by making sure that you are posting relevant contents. Make your posts interesting by using various media, like vlogs, guest posts, articles, and quality pictures. For example, if you are in the real estate business, your content should not only be about your listings, but should also contain tips on what is current in the real estate industry, or you can include infographics on what would be the points to look out for when looking for a house or looking for a workspace. And don’t forget to interact with your visitors and followers. Listen to what they want and use it to improve your brand.

Social media

Social media platforms are great vehicles for your blog contents. You can increase the number of people you reach out by using your social media accounts to share your contents. With interaction and communication as the building blocks of social media, it is the best bet you have to spread the word around. Use it to your business advantage.

 

Mobile-friendly sites and apps

There are now more mobile users than laptop users. With this change in the trend, be up to date, and have an app that can be used to show your wares. You don’t necessarily have to do it yourself, there are plenty of app developers who can do the work for you. Make it easy to navigate and secure. For your websites, make sure that you have optimized mobile-ready versions of it for mobile users.

User endorsed content

While you may be able to say the best things for your products, most consumers still prefer product that are endorsed to them by someone they know. The power of the word of mouth can’t be challenged by any marketing strategy. As with traditional marketing, it is best to have plenty of endorsement contents for your products. Be sure to include reviews and testimonials of people who have used your products and have loved it. Sometimes, all it takes is a simple review can make a customer go for the purchase.

Thank you cards

While we have been talking about everything modern about ecommerce, nothing ever beats a simple act of saying thank you. Since your greatest aim is to get as personal as you could to your target market, a thank you card is a great way to show them that you are personally grateful to have done business with them. Also, this is one marketing tactic that shows your heart and your personal touch. It makes your buyers see the person of your business, and not just the savvy apps and ads. It is easy to do this. You can start by doing it by yourself, our you could hire someone to do it for you. Whichever way you choose, make your message short and personal. And, you can also throw in a special promo code or coupon to make that person feel that you welcome more business with them.

The ways may have changed, but doing business still at its core is about having the knack of knowing what your market needs, and making sure that your business is positioned to meet it.

 


Author Bio:

Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.
Check out her company here: FindMyWorkspace