Business & Society

The Guide to Advertising Your Business and Beating the Competition

The movement you go out for a walk or some other purpose, you find many advertising boards which draw your attention and makes you wait for a second at least to read what is mentioned on the signboard.  This sort of reaction is widespread in public places.  Either the advertisement will force/tempt you to purchase the product, or the information is stored in your brain, even though you actually won't go and buy the product. A business with a good advertisement campaign will always succeed.

 

What is a business?

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A business can be termed as an activity which is done by provision of goods and services to consumers to earn some profits.  Business can also be called as an enterprise, a firm or a company. In previous days, marketing was known to be a part of any business. Every firm had a separate team of marketing professionals working in favor of the enterprise.  Even now, the same concept is continued. But some companies are approaching the professional services, who deal with marketing activities only.  Today, the concept of advertising for marketing various products is becoming popular.  It has come to such a position that it has become a business for itself.  The business agencies which deal will professional marketing services charge a nominal amount for the professional services rendered by them.

 

Social media – Developing quickly

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The social media is growing so fast that the usage of marketing tools is changing very drastically.  The technology used today may become outdated tomorrow.  Today, the usage of digital media players is seen everywhere.  Digital signage has become a modern approach to business advertising and a challenge to the marketing team to keep the interest of the viewers in favor of the company or the brand.  At any cost the brand image of the product has to be maintained- this is the central principle on which any marketing team works.

 

What is branding?

Branding can be defined as a name of a product or a slogan which describes the product. The signs, symbols, or particular design used to identify any product can also be termed as branding.  By using signs, symbols or specific designs, no two products of same nature will remain the same.  Each one will be having their own identity.  However nothing can be promised in case of duplication of the original brand, not only image of the brand is lost, but even the profits earned also decreases.  The management of any brand should be so high that it can face any competition.  The brand image of any product can be maintained by the latest technique “Digital signage” which not improves the business both volume-wise and profit-wise but also creates a special place in the hearts of the customers.  A good brand will always have a loyal customer who is emotionally attached to that particular branded product.

 

Signage

Signage refers to the usage of specific signs, symbols, images or written text to deliver a message.  The usage of signage technique to promote a brand of a product is one of the marketing strategies used by the businessman today. A good digital signage makes or at least creates a temptation to buy the product. Following are some of the tips which have to be considered before placing a digital media player:

 

  • Both the digital signage and branding can work out successfully only if placed in suitable position.  The needs of the ultimate consumer are to be identified, and then the digital signboard of the branded product has to be placed accordingly in public areas.  For instance, digital sign boards related to liquors should not be kept in a place where people go for worship.  People just look at the signboard and move.  Judging the probability of any business in such situation is hard.

  • The digital signboards should be clear and at the same time to the point. No extra details should be mentioned. In the case of any promotional discounts, appropriate images are to be used so that the message reaches the target audience.

  • Digital signage is not a one-time project.  It had to be frequently changed and kept up-to-date to retain the interest of the people.

  • No false commitments should be mentioned on the digital signage.

  • Proper usage of LED lights on the display screens will attract the customers more efficiently.

This is indeed the world of Digitalism.  A digital media player is the type of consumer electronics which was created to connect the home network with digital media like digital videos, digital photos, and digital music. The technology of digital media player is so good that one can access files from storage of network, server or personal computer and the same can be viewed on the Television screen or projector used for home theatre. Use of a remote can control the digital media player.

 

Digital signage technique

This concept of digital media player can be used as a digital signage method to promote the branding of any product.  The display screens have to be installed in appropriate places.  The required content will be affixed to the screen through the use of remote control situated at a common point from where various display screens can be monitored and managed.  As it is not internet based, there is 100% chance of display screens working even without internet connectivity.  The cost of installation of digital media players is comparatively less than other sorts of marketing media.  The content can be programmed in such a way that it keeps scrolling on the display screens.

 

Proper strategy

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An approach can be said as effective one only when it gives the required output at the right time.  Not only at public places, but the digital media players can also be installed in the premises of a restaurant, hospitals, corporate offices, schools and college’s campus, etc.  The usage of digital media players is not only for advertising purposes.  In Restaurants, it can be used to give menu and price details, in Hospitals, it can provide details of doctors, in Corporate Office, Schools and Colleges it can give required information regarding the organization.  A digital media player is multifunctional, only a right person is required to operate its system.

 

Author Bio: 

Karen: A Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.


 

How to Streamline Organic Search Through SEO

For small businesses and freelancers just starting out, SEO is the scariest set of three letters that ever graced the Earth (well, maybe the second scariest after VAT). SEO, what it is, how to do it, what is it supposed to do for you: these are all questions that everyone thinking about e-commerce nowadays has asked themselves. And the answers are often confusing. The only thing everyone seems to agree is that SEO is very important.

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It hasn’t always been like this. During the Internet’s salad days SEO used to be a quite straightforward. People soon figured what were the main factors to get to the top of Google organic results: keywords and links. And so, people used and abused the system, using it to get their sites to the top regardless of content and quality. Google soon got fed up and said, “no more.” Enter Penguin, Panda and Hummingbird, the updates to Google’s sorting algorithm that to this day haunt SEO experts all around the world. These updates started punishing those that abused the system buying links from other sites and abusing keywords, pushing their sites to the bottom of their search results.

Google algorithm has gotten so complicated, and sometimes so punishing, many are timid to use traditional SEO techniques at all. There’s a fair amount of guesswork and even superstition. Self-proclaimed SEO gurus sell themselves as modern day alchemists. They’d have you believe SEO is magic.

However, at its heart, there’s nothing arcane or obscure about SEO. It’s not high tech. It’s not witchcraft. The core foundation of how to get good Google organic results is today the same it has always been:

Content. That’s the secret.

It’s simple, and yet it’s still the most effective way to get to the top. Relevant, quality content. Providing value to the customer. Old-fashioned tenets, yes, but they’re guaranteed to shoot you up Google’s PageRank.

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Good content, however, is not easy to come by. Luckily, there are plenty of tools online devoted to make it easier for small companies. Sites like Market Domination Media help you craft relevant, SEO friendly content, design an adequate website and prepare a sound marketing strategy.

It’s also very important to publish new content regularly. Google loves fresh content. Make sure to keep your website or blog up to date, making regular publications with information of interest to your target clientage. A quick and easy hack in this regard is to freshen up old content. Change the date of publishing of your copy to a more recent date and Google will already look kindly on your website.

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You should also make sure your customers have no problem navigating your website. Keep in mind that most people nowadays prefer to use their phones to check Internet sites than a computer. Google’s sorting algorithm is known to rank mobile-friendly websites higher than the rest.  Make sure that your website is optimized for mobile devices. Small details like these are crucial for your success in the organic search result page.

It’s also vital to be mindful of social media. Have a profile on all the main platforms – Facebook, LinkedIn and especially Google+. On this topic, one of the most frequent SEO mistakes to avoid is having inconsistent info on your different profile. Make sure to keep updated every change in phone number, address, company name, etc. Consistency is key to get recognized by search engines as a single entity.

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That said, don’t forget the old-fashioned essentials of SEO: keywords and links. Yes, lately has become quite punishing lately, but only to those who cheat. High-quality links still play an important role in SEO. The key is not going for the spammy strategies so popular just a few years ago. Instead, go for quality over quantity: shoot for links on respected websites. Guest blogging is a very popular way to build links these days, as is infographic distribution.

The same principle of quality over quantity applies to keywords. The days of stuffing your content with non-relevant, overly general keywords that send useless traffic to your website are over. To avoid getting punished by Google’s algorithms, make sure you use targeted keywords that are relevant to your business. Be as specific as you can. If, for example, you own a home improvement company in Dallas, don’t use the general keyword “home improvement.” Instead, you want something more precise, like “Dallas home improvement.” This will send you the kind of traffic that is specifically looking for you, therefore raising your overall SEO performance.

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You might think that even having this in mind, you still don’t know how to craft good content. However, there’s no excuse in the Internet age: there are plenty of tools and sites, like Five Technology, that can help you optimize your content and bring the tech-savviness your business needs.

These are the basics of modern SEO practice. OF course, there’s much more to it, but following these guidelines you’re guaranteed to get a competent organic search position for your website.


Author Bio:

Rachel Summers has been a social media manager for seven years, working for a variety of companies, both big and small, including Top Canadian Writers, a leading custom writing service. In her free time, Rachel also helps and advices a variety of small and start-up businesses on their social media strategies.

The Social Impact: Building a Human-Centered Community

The Social Impact: Building a Human-Centered Community

Verlocal’s purpose is to bring together individuals of different backgrounds and skillsets. We pride ourselves with the slogan “E Pluribus Unum,” adopted from the building blocks of America, emphasizing the unity of many. There is potential within an individual’s efforts toward their passion and the pursuit of an entrepreneurial venture