4 Reasons To Use Instagram To Market Your Business

Have you been looking for a fun way to market your business? If you haven’t considered Instagram, then it’s time you did. With half a billion users, 300 million of whom are active every month, the potential locked up in that social media platform is enormous. So why should you use Instagram to create brand awareness and drive traffic to your site? Here are a few reasons!

Stay at the forefront of your audience’s mind – Even though you want to make sure that you offer fascinating and even mind-blowing content, you will be surprised to know that if you publish average content consistently, you will be able to engage your clients and gain followers with ease.  By creating your Instagram business profile and sharing useful information, fun facts and more, you will engage the audience and appear at the top of their news feed.  

  1. Marketing strategy – Before you dive right in, you need to create a content strategy that targets your potential clientele. You want something that will grab their attention and also cater to the various preferences represented by your audience. Not only should you post great pictures, you also need to make sure that you use the right filters to show off your pictures to their best advantage. In addition, make use of the Instagram stories feature that allows you to showcase live videos for twenty-four hours. Be sure to diversify the content as well so that people expect more than the same old stuff day in day out.

  2. Market real-time – Today people are going live on social media all the time and Instagram is not being left behind. You can do some real-time marketing that allows you to reach the audience you are targeting right in the nick of time. You can use a company like Gramista to help you come up with your Instagram marketing plan and action it so that you keep up with all the changes that happen. If you are having a sale, a promotion or some other event, you can post live and encourage your audience to come by. This makes people feel connected to what you are doing and gives it a personal touch.

  3. Have a great time with marketing – Even though marketing your products and services is serious business, there is no reason why you shouldn’t have fun with it!  Instagram makes it easy to post your photos and go live, which will save you lots of time. You don’t have to worry about having perfect pictures, or content that is extraordinary; you just need to make sure that you showcase your pictures to their best advantage and post regularly too. With the videos, you can let loose and have a little more fun as you show your audience what happens behind the scenes as well.  Make marketing fun and you will make more sales.

Make sure that your business profile is high-quality, stay visible, direct traffic to your website and create an unforgettable brand. Be sure to engage your target audience and by so doing, leverage their networks as well.  

Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.