Baking Arts

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“The amount of time it takes you to watch your favorite TV episode is the same amount of time it would take for you to jumpstart your business”

- Richard Festen

 

About:

After graduating from the California Culinary Academy Baking and Pastry Arts Program, Richard had settled into the Bay Area and has been teaching at Baking Arts for the past 10 years.  His classes are designed so that each student completes their own recipes and projects from start to finish, to ensure a true learning experience. Baking Arts has an immaculately clean and spacious kitchen and they host small group classes, fully hands on. They are also available for private events and corporate team building.

Problem:

Richard was dissatisfied with his previous online booking platform before switching to Verlocal. He said: “The software was really bad, clunky, and hard to use. It was hard to train people on." It’s not only difficult for Richard to use internally, but also externally. “They had a pretty lousy customer service. The platform was crazy expensive. It was totally not worth the price!”

Richard started looking for a new online booking partner, this time knowing what to look for: a platform easy to use on the front and back ends that would care about his needs.

Solution:

Verlocal Pro’s highly customizable booking flow fits Richard’s needs perfectly. "At first I was hesitant to transition onto another booking software because of how long it would take for me to get used to. Verlocal's host onboarding made it extremely easy to understand their unique features and tools." “What took me an hour and half in my old software, takes me 10 minutes with Verlocal. Not only did it take 30 minutes for me to fully learn Verlocal Pro, but it also allowed me to allocate 100+ hours towards other areas of my business.”

Verlocal Pro’s marketing services facilitate the expansion of Baking Art’s customer base.  “Thanks to Verlocal’s marketing efforts, I am getting more eyes to my pages, getting more people than I did before, and overall achieving a higher following.”  He said, “The amount of time it takes you to watch your favorite TV episode is the same amount of time it would take for you to jumpstart your business.”

 

Specifics:

30 minute learning process

30 minute learning process

 
Increase in newer customers

Increase in newer customers

 
100+ man-hours saved

100+ man-hours saved